A01 · PRODUCT MANAGER · SAN FRANCISCO BAY AREA

Building products at the intersection of AI, automation & enterprise.

Senior Product Manager with 12 + years shipping things that matter to real users — compliance platforms for regulated industries, NLP-driven voice tools, payments infrastructure, and growth experiments that moved the needle.

Adam Rouman
FIG. 01 / A. ROUMAN 2026
§ 01 — ABOUT

Twelve years of shipping products that matter to real users.

SYNOPSIS

I'm a Senior Product Manager working at the intersection of AI, workflow automation, and enterprise software. My background spans the full range of PM environments — I was the first product hire at a Y Combinator startup (SlidePay, acquired by Rocket Lawyer) and most recently spent five years at Atlassian across platform, regulated industries, and growth.

At Atlassian, I built the Data Residency onboarding journey that cut GTM from 18 months to 30 days, stood up a FedRAMP compliance dashboard that moved company-wide compliance from 10% to 100% across 325 controls, and owned the Enterprise pipeline and commerce migration for Bitbucket Cloud.

A few things I care about deeply: making complex systems feel simple to the people who use them, using data to make decisions without losing sight of what users actually need, and moving fast in environments where clarity and focus are more valuable than process. I've been an early practitioner of AI tooling in my day-to-day work and think a lot about what it means to build products in an era where the baseline capabilities of software are changing quickly.

§ 02 — IMPACT

Numbers from the last five years.

DATA RESIDENCY · ATLASSIAN
18→30
Months to days. Cut GTM for new Data Residency regions, unblocking 4× new products and 1M+ new seats.
FEDRAMP · ATLASSIAN
10 → 100%
Compliance across 325 controls for 5,000+ internal service teams, in 8 months.
BITBUCKET CLOUD
$4M+
Migrated to a new commerce system; unblocked 1M paid seats behind the firewall.
NLP VOICE · eHEALTH
+1.3%
Enrollment lift from a real-time voice-automation product built on AWS Connect & Twilio — a 2020 company milestone.
§ 03 — EXPERIENCE

A chronology.

Atlassian logo
Atlassian
MAY 2021 — APR 2026
Enterprise SaaS · Team Collaboration & DevOps
Bitbucket Cloud · Enterprise Pipeline & Commerce JUL 2025 — APR 2026

Owned the Enterprise customer pipeline and led commerce-system migrations for Bitbucket Cloud, Atlassian's developer collaboration and CI/CD platform.

Regulated Industries · Data Residency & FedRAMP FEB 2023 — JUL 2025

Led the Data Residency onboarding journey across new products and built the company's FedRAMP compliance dashboard and region-profitability framework.

Growth MAY 2021 — FEB 2023

Ran top-of-funnel experimentation across Atlas, Jira Product Discovery, Jira Work Management, and Compass — signup optimization, personalized A/B tests, and activation.

eHealth logo
eHealth
SEP 2018 — MAY 2021
Public HealthTech · 2,000+ nationwide sales agents
Senior Product Manager · Agent Tools SEP 2018 — MAY 2021

Owned mobile + web Salesforce tooling for thousands of sales agents, and launched an NLP-driven voice automation product on AWS Connect and Twilio.

CAKE logo
CAKE
2015 — 2017
Payments · Acquired by Mad Mobile
Senior Product Manager · Payments 2015 — 2017

Relaunched the first in-house payments platform, a mobile-first merchant portal, and an internal fraud dashboard.

Rocket Lawyer logo
Rocket Lawyer
2013 — 2015
LegalTech · Post-login & E-Sign
Product Manager 2013 — 2015

Led the post-login experience and shipped the first smart e-sign product across multiple document types; redesigned attorney onboarding and payouts.

Y Combinator logo
SlidePay
2012 — 2013
YC W12 · Payments · Acquired by Rocket Lawyer
First Product Hire 2012 — 2013

Built iOS/Android mobile payment apps and hardware from the ground up; instituted formal PM processes and an internal fraud dashboard.

Full achievements, metrics, and outcomes available on request — reach out for my résumé.

§ 04 — PRINCIPLES

What I care about as a product leader.

i.

Make the complex feel simple.

The hardest work is hiding the machinery. FedRAMP, Data Residency, payments — these systems are only valuable when they disappear.

ii.

Data, without losing the user.

Numbers are a lens, not the answer. A 25% lift that ignores what users actually need is a debt you pay later.

iii.

Clarity > process.

Fast, focused teams ship better products. I favor the smallest amount of structure that keeps everyone pointed in the same direction.

§ 05 — CONTACT

Get in touch.

Open to interesting conversations.

Platform, compliance, AI-native product work, growth — if you're building something in one of those areas, I'd love to hear about it. Currently open to remote roles.

EMAIL
arouman [at] gmail.com
LOCATION
San Francisco Bay Area · Open to remote
AVAILABILITY
Actively exploring new roles

Tweaks